Pelle Giovane
For this project I created a logo, packaging (box and bottle) and social media posts. Pelle Giovane is a skincare brand, focused on SPF. Pelle Giovane expresses themselves by appearing minimalistic and appearing kind.
Idea & Logo sketching
Pelle Giovane started out as Sunkissed. I started to sketch some ideas for the brand, which was supposed to be appearing friendly and minimalistic, making it appealing for daily use. I realized that the name ‘Sunkissed’ did not make sense, as my idea for the brand was to avoid sun exposure. So I changed the name and logo but stuck with some elements of the original design of the Sunkissed logo.

Packaging Design
After creating the logo and styleguide, I worked on the packaging of the product. I wanted the packaging to appear minimalistic like the logo and the original idea of the brand. I stuck with the solid yellow color as the base color and added an eye-catching black strip for text in the middle of the design. Apart from that, I also choose one of the human illustrations and used that as a center piece.
