Organico

A restaurant that focusses on adjusting to the needs of healthy, seasonal food in a world where there’s a lack of space to grow those. Because of this, Organico is a rooftop restaurant, that only serves seasonal (local) vegan food.

Researching the trends

For this restaurant, I researched the current trends and used this information to make a brand identity. The current trends are:

  • Vega(n)
  • Organic
  • Sustainable

I used this information to make my plan and decided to name my restaurant ‘Organico’. 

Logo Design & Styleguide

I decided I wanted to make a typographic logo, as that would fit in with my plan, and the current trends. After creating the logo, I made a matching styleguide, and used the elements of the styleguide for the following cross-media elaborations.

Styleguide Organico

After creating the logo I created a styleguide, showcasing the branding of Organico. In this styleguide you can find the logo do and don’ts, typography, colors, shapes and images.

Menu card

Based on the styleguide I created a menu card for restaurant Organico. In this menu, all the elements of the styleguide come together to create a functional product.